A Look at Weight Loss Infomercials

Tuesday, 18 August 2009

Only in America could billions of dollars be made selling weight loss products to people who need to shed a few extra pounds. In a world full of starving people
Americans seem to have emerged as a nation of overfed
under exercised fatties who can’t put down that bag of potato chips
stop eating that ice cream or refuse that second (or third?) helping of pasta. America’s weight problem – historically solved by eating less and exercising more – had now proliferated a dizzying array of products. Celebrities
nutritionists
doctors
herbologists
hucksters and former fatties have come up with thousands of products designed to melt fat
reduce cravings for bad foods
block carbs
sugar and fat
lose pounds while you sleep
and more..

Many products claim that
as long as you take one of the pills
you can eat what you want and actually lose weight. There are diet plans
calorie counters
diet food cooked and delivered to your doorstep daily
dance and walk your way to weight loss
the hula weight loss program
the Brazilian weight loss program
the fat burning
belly reducing
balanced woman
unbalanced woman. You name it and it’s on a weight loss infomercial. In fact
weight loss programs (separate from fitness programs and equipment
which may result in weight loss but are sold as ways to improve your appearance) account for more than 50% of all revenue generated in today’s infomercials.

One of the most successful weight loss infomercials ever produced featured a product called Bio Slim. Created by Doctor Josh Leightberg
Bio Slim was a science-driven
medically sound program consisting of several herbal pills which when combined with a diet plan also created by Dr. Leightberg resulted in a changed metabolism
an improved digestive system and a stronger anti-immune system
all of which ultimately led to a steady
healthy weight loss. Following the success of Bio Slim
a steady stream of niche players
knockoff artists and entrepreneurs took to the airways with their twist
their hook
their product designed to produce quicker
easier results. One of them was the well known and extremely successful Fen-Phen diet
which was a combination of two herbs known to doctors and other professionals in the industry as herbal speed. While still legal at the time
the pills killed the appetite completely
created a euphoric state in the user and led to many problems including heart attacks which led the FDA to ban the main substances from use in the USA.

Weight loss infomercials are so powerful and so successful that you have to be careful which products you choose to use. As with anything else in life
if it sounds too good to be true
it probably is. There really is no magic pill or substance that is going to let you sit on the couch and eat huge quantities of bad foods and make you lose weight without paying some kind of terrible price. I mention Bio Slim as an example of a stellar product designed by a professional doctor whose goal was to improve people’s lives and make money. You could call a number given out to anybody who ordered Bio Slim and speak directly with Dr. Leightberg if you had questions or concerns about his product. That should tell you something about the man and the product he’s putting his name on.

Another thing to look out for in weight loss infomercials are the add-ons. Popular diets like the Atkins diet which were not sold on infomercials
but became successful through book sales
interviews and word of mouth led to the creation of a whole host of products you didn’t need that were designed to help you stay on or perform better while on the Atkins plan. Low carb foods and low/no carb candy imitations
sometimes ten times more expensive than their higher carb counterparts
flooded the airwaves. Pills designed to reduce the difficulties associated with the Atkins diet surfaced in infomercials. These items are usually designed by less than professional individuals looking to cash in on a craze they had nothing to do with in the first place.

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